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AGENDA – SAIL FOR SUCCESS
(Download Printable Brochure)
(Download Schedule-At-A-Glance)
SUNDAY, MARCH 25, 2012- Pre-convention Workshop
9:00am- 12:00pm Charting a Course Through Unfamiliar Waters Part I
Jon Stone, Executive Director - One Reel
Beth Knox, President/CEO - Seafair
12:00pm-1:00pm Networking Lunch
1:00pm- 4:00pm Charting a Course Through Unfamiliar Waters Part II
Jon Stone, Executive Director - One Reel
SUNDAY, MARCH 25, 2012 –Convention & Expo
4:15pm-5:15pm "I thought that's what YOU said to do"
Ed Nuenherz - Public Relations Consultant
Mike Brennan, Economic Development Specialist - State of Washington
Maximizing your Convention Experience -
Getting the Biggest Bank for your Convention Dollars
Sonja Mejlaender, Festival Director - Renton River Days/City of Renton
6:00pm-8:30pm "Anchors Aweigh" - Opening Reception
Assorted Hors D’oeuvres,
No Host Refreshments
Entertainment
8:30pm "Three Sheets to the Wind" –Hospitality Suite
MONDAY, MARCH 26, 2012
8:00am-9:00am Producing an Event in a Down Economy - Keynote
Jo Ann Andera, Director - Texas Folklife Festival
9:00am-10:15am Producing a Cultural Event
Jo Ann Andera, Director - Texas Folklife Festival
How to Make the Butterflies Fly Information
George Sharp, Executive Director - Olympia-Lacey-Tumwater Visitors & Convention Bureau
Growing Existing Sponsor Revenues - Finding More Dollars with Current Partners
Phil Megenhardt, President/Creative Director - Bold Hat Productions
10:30am-11:45am Marketing in the Digital Landscape
Tim Keck, Publisher - The Stranger/CEO - Ticketing Operations
Anthony Hect, CTO - The Stranger & Stranger Tickets
Economic Impact Studies on Events
Bruce Skinner, President - Skinner & Associates
Culinary Tourism - What is it - How to Prepare and implements
George Sharp, Executive Director - Olympia-Lacey-Tumwater Visitors & Convention Bureau,
Former Director, National Lentil Festival, member - Northwest Mushroom Festival, Thurston
County Agri-Tourism Committee, Food-Festival-Fun Follower
12:00pm-2:20pm Know the Ropes - Expo
"Hollywood" or Producing a New Product - Keynote
Bob Goodwin, X-Files, Alien Trespass - Director/Producer/Innovator
Expo/Lunch
2:45pm-4:00pm Increase Online & Event Traffic through Video
Aaron Booker, President - Varvid
Rowing and Rationing Food Across the North Atlantic
Expedition Leadership as applied to Event Production
Brad Vickers, Director - Seattle Boat Show/Founder - OAR Northwest
Gaining and Maintaining Sponsors
Pauline Middlehurst, Sponsorship Director - Issaquah Salmon Days/Chamber of Commerce
5:00pm-8:30pm "Blue Sea" - Dinner, Auction & Entertainment
8:30pm “Three Sheets to the Wind”– Hospitality Suite
TUESDAY, MARCH 27, 2012
8:15am – 8:45am WFEA Annual Meeting
Michael V Prebezac, President - Washington Festivals & Events Association
9:00am – 10:15am Using Social Media to Increase your Sponsorship Levels, Promote your Events,
and Tell Your Community's Story
Frank J Kenny, Social Media Author & Consultant
State of Economy for Events
Dr. Hart Hodges, Director of Center for Business & Economic Research - WWU
The Organizational Culture of Events;
How to Motivate your Team Prior to, During and Post Event
Philly Hoshko, Event Director - Bold hat Productions
10:30am-11:45am Tourism as it Looks Today
Suzanne Fletcher, Executive Director - Washington Tourism Alliance
Follow the Yellow Brick Road to Success
Tom Dorr, CEO – Center for Economic Vitality
12:00pm-1:30pm "Shiver my Timbers" - Pacific Northwest
Summit
Awards Luncheon -
1:45pm-3:00pm Improving the Event Experience for Visitors with Disabilities
Barney Fleming, Ph.D., Training & Information Specialist - ADA Center
Sponsorship through Social Media;
Activating Partnerships through Social Media Platforms
Andrea Kramer, Sponsorship Manager - Bold Hat Productions
3:15pm-4:45pm Roundtable Sessions
AgriTourism
Cindy Verge, Director - Skagit Valley Tulip Festival
Parades
Robin H Kelley, Director of Festivals - Greater Issaquah Chamber of Commerce
Multi Venue Relay Race
Mel Monkelis, Race Coordinator -
Ski to Sea Race
Attracting New Events to your Parks & Facilities
Ryan Dotson, Corporate Development Manager - King County Parks
Positive Effect of Proper Lighting
George Lathrop - Silhouette Lights & Staging
(Sessions & Speakers are subject to change)
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